Crowdfunding: The Corporate Era – Dan Marom

R250.00

In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow’s market. Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.

Softcover, in mint condition, tight binding, great bright cover, free from any ink inscriptions, looks like new

In stock

SKU: 9781783961610 Category: Title: Crowdfunding: The Corporate Era
Author: Dan Marom
Publisher: Elliott & Thompson Limited
Year: 2015
ISBN10: 1783961619
ISBN13: 9781783961610
Condition: Mint
Format: Softcover
Inventory No: 1075

Description

In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow’s market. Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.

Softcover, in mint condition, tight binding, great bright cover, free from any ink inscriptions, looks like new

Additional information

Weight 0.3 kg
Dimensions 21.6 × 13.5 × 2.2 cm

Reviews

There are no reviews yet.

Be the first to review “Crowdfunding: The Corporate Era – Dan Marom”