Inside Coca-Cola : A Ceo's Life Story of Building the World's Most Popular Brand - Neville Isdell

Inside Coca-Cola : A Ceo’s Life Story of Building the World’s Most Popular Brand – Neville Isdell

R250.00

his first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival.

Paperback. Condition: Very good +. 2012 edition. 254 pages. Internally clean and free rom ink inscriptions. Tightly bound, spine good+

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SKU: 9781250013712 Category: Title: Inside Coca-Cola : A Ceo's Life Story of Building the World's Most Popular Brand
Author: Neville Isdell
Publisher: St Martin's Press
Year: 2011
ISBN10: 1250013712
ISBN13: 9781250013712
Condition: Very Good
Format: Softcover
Inventory No: 1685

Description

his first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival.

Paperback. Condition: Very good +. 2012 edition. 254 pages. Internally clean and free rom ink inscriptions. Tightly bound, spine good+

Additional information

Weight 0.35 kg
Dimensions 20.6 × 13.7 × 2 cm

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