Lessons From the Boot of a Car – Reg Lascaris

R180.00

Reg Lascaris, one of South Africa’s most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando’s campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa’s best loved bank, Standard Bank…And who can forget the BMW mouse?
Trade Paperback, Used but in excellent condition, tight and very clean, boards all in great condition

In stock

SKU: 9780143538509 Category: Title: Lessons From the Boot of a Car
Author: Reg Lascaris
Publisher: Penguin Books (Sa) (Pty) Ltd
Year: 2020
ISBN10: 0143538500
ISBN13: 9780143538509
Condition: Very Good
Format: Softcover
Inventory No: 602

Description

Reg Lascaris, one of South Africa’s most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando’s campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa’s best loved bank, Standard Bank…And who can forget the BMW mouse?
Trade Paperback, Used but in excellent condition, tight and very clean, boards all in great condition

Additional information

Weight 0.32 kg
Dimensions 23.4 × 14.7 × 2.3 cm

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