Meatball Sundae : How New Marketing Is Transforming the Business World (And How to Thrive in It) – Seth Godin

R220.00

What is a meatball sundae? It’s something messy, disgusting and ineffective, the result of combining two perfectly good things that don’t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.When confronted with the myriad opportunities presented by new marketing, people usually ask ‘How can we make this stuff work for us?’ This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer – and by extension transforming what we make and how we make it – Godin shows how the question for any thriving 21st century business must be: ‘How can we alter our business to become an organization that thrives on new marketing?’ Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
Condition : Hardcover, fresh and clean, free from any ink inscriptions, in fact could pass for new. Dust jacket in just as, pristine condition, and covered in a protective cellophane cover for extra protection, a little gem. More than pleasing.

In stock

SKU: 9780749928315 Category: Title: Meatball Sundae : How New Marketing Is Transforming the Business World (And How to Thrive in It)
Author: Seth Godin
Publisher: Little Brown Book Group
Year: 2007
ISBN10: 074992831X
ISBN13: 9780749928315
Condition: Fine
Format: Hardcover
Inventory No: 1173

Description

What is a meatball sundae? It’s something messy, disgusting and ineffective, the result of combining two perfectly good things that don’t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.When confronted with the myriad opportunities presented by new marketing, people usually ask ‘How can we make this stuff work for us?’ This, as Seth Godin explains in his remarkable new book, is exactly the wrong question. Mapping out 14 trends that are completely remaking what it means to be a marketer – and by extension transforming what we make and how we make it – Godin shows how the question for any thriving 21st century business must be: ‘How can we alter our business to become an organization that thrives on new marketing?’ Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.
Condition : Hardcover, fresh and clean, free from any ink inscriptions, in fact could pass for new. Dust jacket in just as, pristine condition, and covered in a protective cellophane cover for extra protection, a little gem. More than pleasing.

Additional information

Weight 0.38 kg
Dimensions 20.6 × 13.7 × 2.7 cm

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