The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits – C.k. Prahalad

R350.00

The world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done–very profitably. What’s more, companies aren’t just making money: by serving these markets, they’re helping millions of the world’s poorest people escape poverty.

C.K. Prahalad’s global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you’ll need to profit in emerging markets–and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela–ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable “bottom of the pyramid” markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

Hardover: Dust wrapper very good. Book excellent condition no inscriptions. First Edition and CD. Like New

In stock

SKU: 9780131467507 Category: Title: The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits
Author: C.k. Prahalad
Publisher: Pearson Education (Us)
Year: 2005
ISBN10: 0131467506
ISBN13: 9780131467507
Condition: Very Good
Format: Hardcover
Inventory No: 910

Description

The world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done–very profitably. What’s more, companies aren’t just making money: by serving these markets, they’re helping millions of the world’s poorest people escape poverty.

C.K. Prahalad’s global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you’ll need to profit in emerging markets–and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela–ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable “bottom of the pyramid” markets, reducing poverty, and creating an inclusive capitalism that works for everyone.

Hardover: Dust wrapper very good. Book excellent condition no inscriptions. First Edition and CD. Like New

Additional information

Weight 0.7 kg
Dimensions 23.6 × 3.5 × 3.6 cm

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